Sustainability Responsibility Creative Livelihood
About Go Lokal! in Tokyo
Conceived and established by the Philippine Department of Trade and Industry (DTI), in collaboration with select Retail Partners, Go Lokal! provides all retail players equal opportunities to gain entry to the mainstream market.
With the program’s success in the market, Go Lokal! is now ready for cities and markets such as Tokyo and New York, where world citizens and armchair travelers share a sense of wonder, deep appreciation and love for other cultures.
Each product is handmade, reflecting a devotion to integrating natural elements and traditional materials into a modern setting with focus on loose, uneven forms such as wood, abaca, pandan, buti, tikog, coconut coir and shell, seashells, clay, raffia and water hyancinth. The products are authentic, natural, almost rustic, allowing overseas buyers to discover the Philippines through a spectrum of diverse textures, colors, patterns and exciting materials. To be inspired by the indigenous is to be inspired by the global.
It is easy to see that this exhibit tells the story of the people of the Philippines. The objects you see here narrate the country’s ideas of beauty and the desires of its people. All artisans look outwards to nature’s dialogue, a philosophy familiar with the Japanese people, whose daily lives are instructed by the Earth’s beauty.
Having thus been inspired, the artisans gaze inwards to what their hearts say. From the fusion of the two, they create. That indigenous design mirrors each other across the world regardless of the nature that surrounds the people who create them, speaks volumes about how humans are essentially the same inside, where it counts.
A world and time where Philippine MSMEs build products that meet global standards, where our entrepreneurs grow into their full potential, where products with potential become mainstream and lastly where communities are uplifted when part of retail proceeds are given back to benefit community-based projects.
These sustainable and eco-friendly fashion products are individually handcrafted by local artisans, creating livelihood while promoting a zero-waste environment – the products are not only aesthetically pleasing but are also durable and comfortable: indigenous fabric woven into intricate patterns, the coco-coir footwear designed to be multifunctional, naturally colored scrap wood accessories.
Intricately made using upcycled materials, these home items are produced by different communities in the Philippines. Products such as woven stools made from recycled plastic, handwoven pillows made from abaca, and minimalistic tables made from a variety of materials–are not only decorative but also help sustain local communities.