Sustainability Responsibility Creative Livelihood

Sustainability
Responsibility
Creative Livelihood
About Go Lokal! in Tokyo
Conceived and established by the Philippine Department of Trade and Industry (DTI), in collaboration with select Retail Partners, Go Lokal! provides all retail players equal opportunities to gain entry to the mainstream market.
With the program’s success in the market, Go Lokal! is now ready for cities and markets such as Tokyo and New York, where world citizens and armchair travelers share a sense of wonder, deep appreciation and love for other cultures.

Our Inspiration
Each product is handmade, reflecting a devotion to integrating natural elements and traditional materials into a modern setting with focus on loose, uneven forms such as wood, abaca, pandan, buti, tikog, coconut coir and shell, seashells, clay, raffia and water hyancinth. The products are authentic, natural, almost rustic, allowing overseas buyers to discover the Philippines through a spectrum of diverse textures, colors, patterns and exciting materials. To be inspired by the indigenous is to be inspired by the global.
It is easy to see that this exhibit tells the story of the people of the Philippines. The objects you see here narrate the country’s ideas of beauty and the desires of its people. All artisans look outwards to nature’s dialogue, a philosophy familiar with the Japanese people, whose daily lives are instructed by the Earth’s beauty.
Having thus been inspired, the artisans gaze inwards to what their hearts say. From the fusion of the two, they create. That indigenous design mirrors each other across the world regardless of the nature that surrounds the people who create them, speaks volumes about how humans are essentially the same inside, where it counts.
Our Dream
A world and time where Philippine MSMEs build products that meet global standards, where our entrepreneurs grow into their full potential, where products with potential become mainstream and lastly where communities are uplifted when part of retail proceeds are given back to benefit community-based projects.

Fashion
These sustainable and eco-friendly fashion products are individually handcrafted by local artisans, creating livelihood while promoting a zero-waste environment – the products are not only aesthetically pleasing but are also durable and comfortable: indigenous fabric woven into intricate patterns, the coco-coir footwear designed to be multifunctional, naturally colored scrap wood accessories.
Home
Intricately made using upcycled materials, these home items are produced by different communities in the Philippines. Products such as woven stools made from recycled plastic, handwoven pillows made from abaca, and minimalistic tables made from a variety of materials–are not only decorative but also help sustain local communities.
MSME
About Go Lokal! in Tokyo
Conceived and established by the Philippine Department of Trade and Industry (DTI), in collaboration with select Retail Partners, Go Lokal! provides all retail players equal opportunities to gain entry to the mainstream market.
With the program’s success in the market, Go Lokal! is now ready for cities and markets such as Tokyo and New York, where world citizens and armchair travelers share a sense of wonder, deep appreciation and love for other cultures.
Good Design Marunouchi
Established in 2005, Japan’s Good Design Marunouchi is a communication medium in design evaluation and advocacy administered by Japan Institute of Design Promotion.
Good Design Marunouchi serves as a prestigious platform for globally recognized exemplary designs across the world, showcased through events and exhibitions by companies, educational institutions and various organizations.
Contact Info
Philippine Trade and Investment Center (PTIC) 1 st flr. Mita MT Building, Misa, Minato-ku, Tokyo 108-0073 Japan (+81) 3-6453-9502 | Program Management Office Office of the Assistant Secretary Trade and Investments Promotion Group 3rd floor DTI International Building 375 Sen. Gil Puyat Avenue, Makati City (+632) 890-4898 | Bureau of Domestic Trade Promotion (BDTP) Trade and Industry Building 361 Sen. Gil Puyat Avenue, Makati City (+632) 751-3223 | golokalph@dti.gov.ph golokal.dti.gov.ph |
Contributors

Shinichi Ito
Professor, Musashino Art University.
Born in Tokyo, Japan, designer Shinichi Ito graduated with a master’s degree in Architecture at Shibaura Institute of Technology. Shinichi specializes in sustainable materials such as bamboo and rattan. He has facilitated design workshops in Indonesia, the Philippines, and Ghana. He is currently teaching Interior design in Musashino Art University.

Carol de Leon
Fashion Designer
LA based Filipino fashion designer, Carol de Leon, graduated with a degree in International Marketing in Loyola Marymount University, Los Angeles. She also completed an extension course in shoe design and construction oat Parson’s. She has worked with renowned brands such as Forever 21, Urban Outfitters, and Macy’s. Carol is currently the founder and creative director of FLOGG footwear.
Acknowledgement





Go visit our Go Lokal! stores:
Tokyo: Philippine Trade and Investment Center - Tokyo | Philippines: Go Lokal! Concept Store @ DTI |