Go Lokal! is a market access platform for Philippine MSMEs introduced by the Department of Trade and Industry (DTI) through the Bureau of Domestic Trade Promotion (DTI-BDTP) which provides equal opportunities for smaller players to gain access to the shelves of retail establishments without the usual listing fees.

Go Lokal! carries products that are sourced from small enterprises in the countrysides. To date, there are 332 Philippine MSMEs that are enrolled in the program and 85 Go Lokal Stores are now spread out all over the archipelago.

Go Lokal! is not just being local; instead, it is being multi-local, promoting the appreciation of Philippine traditions, patterns, colors and style that may be local to us but exotic to others.

Initiated by the Department of Trade and Industry (DTI) in collaboration with selected  retail partners,
Go Lokal! is an excellent marketing avenue provided for free by the DTI and its retail partners for MSME incubation, marketing and branding.

DTI in collaboration

By offering only products of quality, unique design and compelling narratives, Go Lokal! aims to inspire our entrepreneurs to level up and meet global standards. It is likewise a vehicle to discover emerging suppliers and new products with high market potential.


Go Lokal! Stores are located in prime spaces at high retail outlets like malls, ports of entry, tourist destinations and other consumer-frequented locations.

Go to partners